Bignition

Executive Team

Derek Rathbun
VP of Business Development

Derek and Clay Morgan are the founders of Bignition. Upon reading a report published by NADA in 2005 stating the "biggest need today is to supply missing market information to franchised automotive dealers", Derek knew the automotive industry was ready for a better way to connect dealers together. This insight provided the foundations for Bignition.

Now serving as VP of Business Development, Derek is responsible for Bignition conceptual development and industry relationships.

Greg Marriette, BA
General Manager

Greg is an accomplished business leader specializing in managing technology companies. Greg has spent the last 15 years working in the telecommunications and fiber optic industries both in Canada and the US, holding senior positions in Corporate Sales, Information Technology, Channel Management and Business Development.

Greg is also co-owner of one of the largest wireless communications dealerships in Canada.

Jeff Harris, BA Econ
Director of Sales

Jeff is responsible for the sales and distribution of the Bignition Dealer Inventory Network software application. A 3rd generation “car guy,” Jeff grew up around the dealership working in nearly every department of his family dealership group.

Jeff has a successful track record in corporate and retail sales in the automotive industry. Most recently Jeff worked with a leading dealer group, Jim Pattison Auto Group, where he successfully built and maintained relationships with some of BC’s highest profile accounts, including British Columbia Lottery Corporation, MacDonald Dettwiler and Associates (MDA Corporation), BC Housing Management Corporation, and TCG International (formerly Speedy Glass).

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